Aspirations

We are guided by great values of mankind to seek for truth, goodness and beauty. We want to empower our users and employees to maximize their human potential and to both be good and do good.

Methodology

We try to address complex problems by integrating methods from multiple disciplines, both analytic and systemic, organically, rather than treating them as isolating and opposing alternatives that could be superficially combined.

Principles

When we have to choose one, we choose quality over quantity, simple over complex, substance over format, and long-term value over short-term gain.